Summary
WAITROSE is quids in after an advertising campaign by rival Marks & Spencer backfired.
Demand for Waitrose's budget range Essential leapt by 17% when M&S ads gave it a backhanded compliment in comparisons on price and quality.See the full content of this document
Extract
Waitrose Cashed in On M&S Adverts ; Your Money
As a result, last we...
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