Iq Tested ; Small's the New Big & Toyota's Clever Design Shows the Way Forward
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Summary
TOYOTA might be the world's largest car company but it didn't get there by taking stupid risks or being innovative for the sake of it.
It's not like Toyota hasn't been daring in the past. Look at Lexus, a costly experiment that could have gone either way back when the idea of a Japanese car, let alone a premium luxury car, was still something of a novelty.See the full content of this document
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Iq Tested ; Small's the New Big & Toyota's Clever Design Shows the Way Forward
The Prius was a big risk too. Now, Toyota is taking yet another risk with this the world's smallest four seater car; the Toyota iQ.
The iQ might be small but it is genuinely groundbreaking in its execution.It would take a company the size of...See the full content of this document
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