Your Money: Mcfightback ; Exclusive Food Giant Ads Target Job 'Slurs'

Daily MirrorApril 20, 2006

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Summary


MCDONALD'S is launching a huge campaign to try to end its reputation for "dead-end jobs".

Union leaders in the UK coined the term "McJob" to describe the semi-skilled, part-time, poorly paid work they fear is replacing full-time, well-paid, skilled employment in manufacturing.

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Your Money: Mcfightback ; Exclusive Food Giant Ads Target Job 'Slurs'

But the fast-food giant insists the label fails to reflect the opportunitie...

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