Fred's a Sure Bet ; Yourmoney

Daily MirrorAugust 07, 2009

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Summary


MAKING money in the recession is no sweat for grocery giant Unilever - with help from a certain Freddie Flintoff.

The England cricket star's ads promoting Sure for Men have boosted sales of the deodorant almost 8% year-on-year.

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Extract


Fred's a Sure Bet ; Yourmoney

And bosses are bowled...

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